The goal of MyEstro is to act as a connection, to put the customer in contact with the small-medium business, selecting the best Italian high fashion producers, who have their own independent brand, innovating the distribution channel, in order to create a new interesting market between fast fashion and luxury.
MyEstro offers clothing of the best quality at a highly sustainable price, eliminating the intermediate steps, representative agencies, showrooms. It represents the small and medium-sized Italian business, valuing those who until now have only been subcontractors.
Customers can have products that will allow them to have their own identity, high-end products, saving money, representing made in Italy and distinguishing themselves.
MyEstro is therefore in all respects a variant of the classic distribution process as it acts as an advertising channel explaining the identity of the product and what is behind the production at 360 degrees.